Meet the GCC Team

George Cohen has 20+ years of experience, founding GCC in 1993 after serving more than 12 years in a variety of high-technology journalism, marketing communications and public relations roles. Through his experience as a client, Cohen committed to founding a PR agency that focused on providing expert, cost-effective services with the highest level of personal service.

During his extensive career, Cohen has developed and managed high-impact public relations and marketing communications programs for both established and emerging high-tech companies. He has assisted clients through periods of rapid growth, IPOs, acquisitions, divestitures and other corporate milestones.

Cohen couples the experience he brings with the use of the most advanced Web-based PR resources, which enables him to offer clients the most extensive and comprehensive knowledge of editors and analysts who cover high-tech and business issues.

Before launching GCC, Cohen was senior public relations manager at Dun & Bradstreet Software, where he managed worldwide PR and event program development for this $500 million D&B division. In that role he directed media/consultant relations, seminars, speaking opportunities, the production of marketing newsletters and corporate sponsorships. He also developed and implemented an award-winning worldwide (10 countries) integrated marketing program with direct marketing, PR and event components that enhanced customer relationships and built market position awareness. Cohen counseled the chairman, CEO and executive staff on important communications strategies. He developed and managed strategies and tactics for public introductions of products and marketing programs, worked closely with marketing team and business partners to position and differentiate products/programs, and developed core messages to maximize results.

Prior to D&B Software, he was public relations manager for McCormack & Dodge, Dun & Bradstreet Software's predecessor. In that role he managed the company's PR program and the transition to D&B Software. Previously, he was a copy editor at Computerworld, where he edited the newspaper for style, clarity and consistency and wrote for the "New Products" software section. Cohen earned a bachelor's degree in history from Union College and master's degree in journalism from Boston University.

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Elyse Familant partners with GCC to offer clients 15+ years of high-tech marketing and PR expertise. In addition to her expert media relations, Familant has a comprehensive knowledge of editors and analysts, strong writing abilities and the capabilities to develop collateral materials, trade show booths and special events. She also offers corporate and product messaging and product naming workshops. Elyseís client experience includes corporations, high-tech firms, biotech start-ups, event companies and non-profit organizations.

Previously, Familant was the public relations manager at Cambridge Technology Partners (CTP), where she helped promote and manage the communications when the company went public. In this role, she prepared and coached the executive management team to present to press and analysts during interviews and road shows. Prior to CTP, Familant managed marketing at DSP Development, Psion and Bull Information Systems.

Familant has also provided PR and marketing services for EMC, Keane Inc., Cohesive Biotechnologies, Foresight Software and Newbury Networks. .

She holds a bachelorís degree from Cornell University with a concentration in communication arts and marketing.

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Amelie Gardella Johnson has 20+ years of high-tech public relations experience. During the past 10 years, Johnson has managed and worked on several accounts with GCC, most recently with FitLlinxx (corporate wellness and activity tracking/health devices) and the British Medical Journal.

Before GCC, she spent nine years at Copithorne & Bellows (C&B), now Porter Novelli. Johnsonís experience includes developing comprehensive communications programs for a variety of companies ranging from small start-up companies to large publicly held companies. AT C&B, she played major roles on several well-known companies, including EMC Corp., PLATINUM Software, Sterling Commerce, Leading Edge (PC hardware), as well as divisions of AOL, IBM and HP.

Her role has included developing, managing and executing company and product positioning strategies; crisis communications strategies; spearheading company and product launches; managing and conducting industry analyst programs; crisis management strategies, and executing media campaigns with the technology trade press and the local and national business press. Prior to C&B, she served as an account executive at Mullen Advertising, a full service advertising and public relations firm. Before that, she held PR positions at McCormack & Dodge (Dun & Bradstreet Software) and Cullinet Software, Inc.

Johnson has a particular interest in the healthcare industry. Prior to her career in high-tech public relations, Johnson worked in several healthcare settings, including 6 years of medical research at the New England Deaconess Hospital, studying mechanisms of antibiotic resistance (co-authored four articles); development positions at the Mass. General Hospital (department of biomedical engineering); and the Harvard School of Public Health. Johnson holds a bachelor's degree in biology from Wheaton College.

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Tamara Gruber partners with GCC to develop comprehensive marketing and PR programs, including social media outreach and campaigns. Gruber has over 16 years of high-tech marketing experience, both as a client and as a consultant. She has helped growth companies establish and grow their market presence through strategic marketing plan development, positioning and messaging, marketing program execution, and social media consulting.

Gruber has worked with companies in mobile advertising, mobile workforce management, mobile games, human capital management, professional services, and offshore software development. On the client side, she served as VP of Marketing for Scan Mobile, a provider of SMS-based shopping, ticketing, and games; Director of Marketing for Broadbeam Corporation, a mobile middleware provider; and Marketing Manager for Kyocera Corporation. She holds a MBA from LaSalle University and BS in Marketing from Rowan University.

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Laura MacSweeney has 20+ years of high-tech marketing experience, working with a range of clients from newly formed startups to industry leaders.

She has developed and executed focused public and industry analyst relations programs for companies across various markets and technologies including networking, wireless, telecommunications, broadband, security, CRM, supply chain management, application development, business intelligence and knowledge management.

MacSweeney has worked with a variety of GCC clients, including Bridgewater Systems, Broadbeam, Con Edison Communications, Eventus Logistics and Interactive Enterprise. Before her consulting career began in 1991, MacSweeney spent eight years at Dun & Bradstreet Software, where she held a variety of marketing and technical positions, including manager of product marketing, business strategist and technical support consultant.

Prior to Dun & Bradstreet Software, MacSweeney was a software engineer at Systems Technology Associates. She has a bachelor's degree from the University of Massachusetts with a concentration in business management and computer science.

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Kelly Martin brings to GCC more than 15 years' experience in high-tech marketing and sales support.

Martinís specialties include positioning, web-site content, social media marketing, blogging, newsletters and proposal responses.

Her career includes positions at Genesys Software, Wang Laboratories and PictureTel (now Polycom), where she held responsibilities in pre-sales, channel marketing, database management and corporate marketing. Martin regularly provides marketing consultation to small and medium-size businesses poised for growth. She holds a bachelorís degree in business administration with a concentration in marketing from Salem State University and a masterís degree in business administration from Southern New Hampshire University.

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Paul Schneider has specialized for more than a dozen years in creating visibility for hardware and software vendors, with a particular focus on the cable and telecommunications industries.

A past honoree as one of the top public relations professionals in cable and a member of the Society for Cable Telecommunications Engineers, Schneider has served as a virtual ďin-houseĒ resource for a wide variety of clients throughout the United States, Israel and the United Kingdom.

Schneider was responsible for the launch of Cedar Point Communications, a developer and manufacturer of telecommunications switching equipment, and helped the company earn Red Herring 100, Inc. 500 and other awards during more than six years as PR counsel. He also was responsible for managing the PR activities of two Israeli startups -- Peach Networks and Xtend Networks -- from their U.S. launches through their acquisitions by Microsoft and Vyyo, respectively.

Schneider also has served as PR counsel for ActiveVideo Networks, a San Jose creator of interactive television platforms; Terayon Communications Systems, a Santa Clara digital video systems provider acquired by Motorola; Media Station, a software-on-demand provider based in San Francisco and Michigan; and Vyyo, an Atlanta developer of HFC network solutions.

Previously, Schneider held executive positions with Madison Square Garden and other major sports organizations, and also served as a journalist. He holds a B.A. in German from LaSalle University.

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